Press and Comments
London College of Fashion teams up with interactive website
Getting a sneak peek at the work of fashion's future stars is always fabulous. But now you can do more than that - the London College of Fashion has teamed up with interactive application Schway to let you mix and match the hottest looks from its latest crop of graduates
For the uninitiated, online application Schway is like a grown up version of playing dress up with dolls - allowing you to dress a mannequin in any combination of items.
Now the LCF platform has gone live, you can have hours of fun making like Rachel Zoe with the creations of this year's graduating design stars. Be warned - it's seriously addictive...
Marie Claire - http://www.marieclaire.co.uk/
For online stores that want to be seen as innovators Schway is a must-have addition.
http://www.leonbaileygreen.com/
How many times have you been shopping online and found a completely cute skirt and a fabulous top, and they look like they should definitely work together, but how can you know? Even if the colors and fabrics look terrific together, it can be hard to tell how they'll actually look once they're on a body.
That's where Schway fashion interaction really steps up to the proverbial plate. It's a new application for the fashion-savvy, allowing you to go online and put together designer pieces on a mannequin. You can rotate the mannequin to see how any pieces you choose look together, and the intelligent layering system means you'll get an accurate idea of how your favorite pieces layer.
If you're a Facebook user, you can integrate your favourite looks from Schway into your page to show your friends how stylish you are. Or, you can purchase the looks you create by simply clicking the "buy this look" button. Not only can you see what outfits other people are putting together, but also what stylists have chosen as top looks.
Schway - a London-based company - is gaining popularity in the States as well, and with good reason -- putting together stylish ensembles is fun!
http://www.stylelist.com
As I pieced together my own little collection my heart did a little flutter as the virtual calculator tallied the cost below the outfit!!
What I like about this website is that it is easy to use and allows you to create looks with minimal effort. The sharing features present opportunities to exchange ideas and interact with fellow fashion enthusiasts.
I think technology is changing at a rapid pace changing the ways we interact and engage with the objects around us. A tool like this presents consumers with the opportunity to become more independent by exploring all fashion alternatives as opposed to trends dictated to them. This will allow consumers to identify their own personal style making them more considerate when selecting their clothing.
A lot of fashion magazines are touching upon the theme of consideration and thoughtful consumption. As we enter the new fashion season we are seeing a transition towards timeless and well made clothing. We should try to find ways to re-style our current items by co-coordinating with new accessories or accompanying with stable key pieces which will carry us into the next season. Interactive fashion tools can support this thinking by allowing us to catalogue fashion creations in an intangible way - reducing disposable consumption and promoting beautiful style.
http://considerateclothing.blogspot.com/
Fast, easy to use, intuitive, uncluttered. Excellent presentation for instant gratification browsing and shopping. I've bookmarked Schway to my handbag biz folder!
Debra Cortese - http://www.debracortese.com/
Your product is remarkable. It’s not often you visit a site that is intuitive and draws the consumer in. My gosh! I was overwhelmingly tempted to spend. I think you are definitely on to something.
Bessie Wiley, Production Assistant Lightmaker Orlando, Inc. - www.lightmaker.com
I was really impressed. It's crisp, it's clean and it's not mind-numbingly slow like some applications. I really enjoyed using it. From a female perspective I think it’s a very strong concept.
http://www.cinderellashoes.ie
This is great technology, and I especially liked the speed at which it worked. I have seen similar programs before but they usually take so long to load that I get bored and end up navigating on to another site. I think if a retailer used this software with all of the styles available on its site, customers would have a very enjoyable shopping experience.
http://fashionretailers.collectivex.com
The idea is to let people experiment and see how they will coordinate your styles. Let them show their friends and of course, give them easy access to buy the whole outfit... The aim is to retain the online visitor by entertaining them with the possibilities of fashion.
http://www.internetretailing.net
Oh, the old-fashioned bother of having to carry armfuls of stuff into clothing changing rooms, not to mention buying uncoordinated items that later need to be returned. Next time, try Schway: a 2.0 way to shop online that brings back memories of playing dress-up with those paper fashion dolls of yore, except now the clothes are the latest looks from e-tailers including Liberty, Next, Shop Direct and Aftershock...and you can buy them for yourself. Pick from dresses, tops, bottoms, and accessories which can be easily be popped on and off the mannequin - and even rotated for the rear view - with a simple mouse click. "Schway makes online shopping more fun," agrees Marian Buckley, Editorial Consultant. "It gives visitors the opportunity to be creative and experiment with outfits."
Lesley Scott, http://fashiontribes.typepad.com/
Schway has teamed up with London College of Fashion for an interactive look at their graduate collection.
Schway is an online mix ‘n’ match fashion site where customers can dress mannequins virtually – with both outfits and accessories, and then purchase on the retailers site.
Schway is in its early stages at the moment and needs to grow its collections for mass appeal.
The graduate collection makes up the sites most eclectic and original pieces so far, and though we get no real idea of fabric and feel for the pieces, the graphic interpretations of the clothing get the core design across.
Obviously the graduate collection is not available for purchase, but LCF have succeeded in taking their designs into the digital world, an advantage that serves both fashion lovers, and the graduates themselves.
The collaboration is set to continue with more projects on the way next year.
See the application, sponsored by Fashshot.com, in action here.
Amy Tipper-Hale , http://www.leonbaileygreen.com/
LCF Schway their graduate collection
Following a sell-out LCF show on 26 June, the BA (Hons) Fashion Design and Realisation Part Time have been pioneering the realisation of their designs in the digital world. This opportunity is offered by Schway.net, the new online fashion application that allows users to mix and match outfits virtually from a growing array of retailers and facilitate purchase on the retailers’ sites.
“Schway provided the students with an excellent online platform to showcase new talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces out students created” says Dr Julia Wolny, Course Leader at LCF and mass customisation expert.
Eamonn Clarke, Managing Director of Schway has said “This way anyone can get close and personal to the designers latest creations and interact with them – something that in the past, would have been a preserve of the chosen few attending the show”. The photography for the launch is being sponsored by Fashshot.
The online showcase will be live until 30 September, but the collaboration between Schway.net and LCF is set to continue. The next project will involve the whole Part Time portfolio of courses, including BA(Hons) Fashion Business and BA(Hons) Fashion Media Part Time showcasing a sustainable collection developed as part of a DEFRA initiative.
http://www.arts.ac.uk
I did a post a while back on Schway an interactive fashion website that allows you to mix and match clothing. The application is designed to allow users to create new looks, share with friends via Facebook and email and purchase through facilitated links to subscribed retailers online shops.
I was really excited to hear about further developments... a collaboration with London College of Fashion! This partnership has allowed students to present their final collections to the digital world in an interactive format.
Dr Julia Wolny, Course Leader at LCF and online fashion marketing expert stated that Schway provided the students with an excellent online platform to showcase their talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created.
This online showcase will be live until 30Th September but the collaborative relationship between Schway and LCF is growing. The next project will involve the whole Part Time portfolio of courses, including Fashion Business and Fashion Media, showcasing a sustainable collection developed as part of a DEFRA initiative.
As digital media evolves our fashion experiences are changing and I think this is a really exciting way of exhibiting work in a non-traditional format. I can’t wait to see how the new project transforms.
Jen Ballie – Considerate Clothing Blog - http://considerateclothing.blogspot.com/
London College of Fashion collaborates with Schway
London College of Fashion has teamed up with online fashion application Schway to launch a new digital platform, enabling graduates from this year's Design and Realisation course to showcase their collections interactively. The online application, which will be live until September 30, allows visitors to virtually mix and match outfits from the collections, creating their own unique combinations and looks. In addition LCF and Schway have announced further plans to collaborate on another project, showcasing a sustainable collection developed by LCF students as part of a DEFRA initiative.
http://www.fashionmonitor.co.uk
The London College of Fashion has become interactive with its latest collection via the Schway app on social media. The London College of Fashion BA (Hons) Fashion Design and Realisation graduates have been pioneering their designs in the digital world. This opportunity offered by Schway, a new online fashion application, allows users to mix and match outfits virtually from a growing array of retailers and facilitate purchase on the retailers’ sites.
“Schway provided the students with an excellent online platform to showcase their talent. With the online fashion sales growth far exceeding that of the traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created” says Dr Julia Wolny, Course Leader at LCF and online fashion marketing expert.
The collection is live on the London College of Fashion website today and is also available alongside high street collections on Facebook.
Eamonn Clarke, Managing Director of Schway has said “The Schway way means that anyone can get close and personal to the designers’ latest creations and interact with them – something that, in the past, would have been the preserve of a chosen few attending the show”.
The photography for the launch is being sponsored by Fashshot and footwear has been kindly provided by Office.
The online showcase will be live until 30 September, but the collaboration between Schway and LCF is set to continue. The next project will involve the whole Part Time portfolio of courses, including Fashion Business and Fashion Media, showcasing a sustainable collection developed as part of a DEFRA initiative
Fashion United - http://www.fashionunited.co.uk/
Always one to champion new talent, I was intrigued at a new collaboration with Schway and the London College of Fashion to showcase 22 graduates and their final designs, hot off the catwalk!
Schway caught my attention a while back engaging customers with clothes from Ted Baker, Aftershock, H&M and Lipsy.
The Facebook® version provides retailers with a distribution tool to show their products to 100 million regular Facebook users.
So imagine this technology combined with the incredible talent on offer from the graduates of the BA (Hons) Fashion design and Realisation course! Users can firsthand interact with the collection and that of other retailers. The aim in the future is to feature more designers from the Part Time portfolio of courses on offer at LCF. The online showcase is live until 30th September. At the moment the ‘buy’ facility isn’t up and running yet. But I feel more collaboration like this can only provide the well-needed boost for new graduates to start reaping the benefits of their ingenious masterpieces!
Zukuri Consulting - http://zukuriconsulting.blogspot.com/
London College of Fashion lets the world interact with their latest graduate collections via the Schway application on social media.
London College of Fashion BA (Hons) Fashion Design and Realisation graduates have been pioneering the realisation of their designs in the digital world. This opportunity is offered by Schway the new online fashion application that allows users to mix and match outfits virtually from a growing array of fashion retailers, helping to facilitate purchases on the retailers’ websites.
Shop by graduate collection looks, the top 10 most popular looks or mix and match your outfits now at the – London College of Fashion Schway Showcase
Participating BA (Hons) Fashion Design students include – Oliver McGowan, Anna Wilkinson, Agnieszka Pociecha, Emma Summerscales, Liinu Nuortio, Hong Li Zang, Nadia Khalid, Matilda Birchley, Julie Nguyen, Hannah Farhan, Gintare, Emily Attwood, Daniela Olds, Abigail Morris and Elizabeth Wheatly.
F.TAPE – The Online Fashion Resource - http://www.ftape.com/
The London College of Fashion’s Design and Realisation graduates are delighting as they see their designs in the digital world. How is this possible, you ask? Well, LCF have collaborated with Schway, the new online fashion application that allows users to try on clothes and mix and match outfits from a huge array of retailers. Wow.
Eamonn Clarke, Managing Director of Schway, said “The Schway way means that anyone can get close and personal to the designers’ latest creations and interact with them – something that, in the past, would have been the preserve of a chosen few attending the show”.
A unique and personal shopping experience that showcases up and coming young British talent? Yes, please. If you haven’t been onto their site yet, we strongly recommend you do - it’s amazing, to say the least.
The collection, which went live on the London College of Fashion website last month, is also available alongside high street collections on Facebook. The online showcase will be live until September 30th, but the collaboration between Schway and LCF is set to continue.
Watch this space, we can’t wait.
Emily O’Brien – My Fashion Life - http://www.myfashionlife.com/
The graduates are pioneering the realisation of their designs into the digital world and it has gone down a storm. This isn't just down to the inspiring collection, but also due to ‘Schway' the electrifying online fashion application which is being used to showcase the pieces. London College of Fashion has an international reputation as a leading provider of fashion education, research and consultancy and with this new application being utilised it's easy to see why.
Following a sell-out London College of Fashion catwalk show the BA (Hons) Fashion Design and Realisation graduates, final collection is finally available on line. The graduates are pioneering the realisation of their designs into the digital world and it has gone down a storm. This isn't just down to the inspiring collection, but also due to ‘Schway' the electrifying online fashion application which is being used to showcase the pieces. London College of Fashion has an international reputation as a leading provider of fashion education, research and consultancy and with this new application being utilised it's easy to see why.
Dr Julia Wolny, who is Course Leader at London College of Fashion (LCF) and online fashion marketing expert had nothing but great things to say about the new application, she said "Schway has provided the students with an excellent online platform to showcase their talent. With online fashion sales far exceeding that of traditional stores, we are looking to provide a digital experience that lets consumers co-create their look from the beautiful pieces our students have created".
‘Schway' is an innovative application which is being used to showcase the graduates work, it enables interaction with the collection via the online ‘dressing room'. It allows us to mix and match items from the range and view them on a mannequin. The application is extremely user friendly, it works quite simply by selecting an item of clothing from the product images, and once an item has been selected it almost magically appears on the mannequin. The photography for the collaboration has been sponsored by Fashshot and the footwear has kindly been provided by Office.
The remarkable cyber mannequin may as well be described as your personal virtual model, we as ‘fashionistas' are literally being spoilt. No more getting flustered in a steaming hot, box sized changing room, and standing in despair as you can’t picture it with accessories, as this genius application has it all covered.
The interaction does not end there, the mannequin can be rotated to view all angles and there is also a zoom in option so you can examine every little detail as if you were looking at it in the graduate's showroom. In fact with all these online features, if you cannot attend the catwalk it needn't be a concern. All details about the items are on hand about the product, simply scroll over the image and select the question mark, and you will find the names of the brand, designer and collection.
The ‘Schway' application is also available on the social networking site ‘Facebook'. (http://apps.facebook.com/schway_fashion/). There are more features on this site such as you can ‘Schway' the London College of Fashion designs alongside other high street collections; In addition you can upload your creation to your profile to show off your inner fashion talent.
The online showcase will be live until 30th September 2009 so visit the site rapidly to experience this new phenomenon. Thankfully it doesn't all end after this collection, it has been confirmed that the fantastic partnership between ‘Schway' and LCF is set to continue so make sure that you keep a beady eye on the London College of Fashion website for the latest news and updates (http://www.fashion.arts.ac.uk/) as ‘schway' is definitely the most innovative and engaging way to shop.
Max - Fashion Capital - http://www.fashioncapital.co.uk/
